SC Johnson Fighting Marine Pollution with Blockchain

Indonesia has some of the world’s most amazing, diversified marine life and a lot of residents in the country rely heavily on it for food. But pollution has been posing a huge threat, particularly that which is generated from plastic. In a new project, SC Johnson will be working with Plastic Bank in order to make sure that any possible damage remains contained. The plan is to establish 8 centers dedicated to recycling and that give tokens to individuals who gather and deposit excess plastics.    


Marine Pollution Is a Huge Issue

Plastic waste represents a real problem that effects marine life and closeby communities. Some reports say that about 1 dump from a loaded truck is discharged into oceans around the world with every passing minute, particularly from countries in Asia. Indonesia alone is one of 5 countries responsible for 55% of the plastic thrown into the ocean. Poverty is bot a cause and a result of this in coastal communities and the solution for this issue can only be solved with a two-way deal.  

The new recycling centers that will be designed for this project will really aid in reducing waste from plastics in the ocean. Individuals who choose to leave plastics at the center will be rewarded with crypto tokens to be used to purchase any goods or services as they please. The network will be backed up using blockchain tech. Indonesia has put forth a plan to decrease ocean waste by more than 70% come 2025 and they are already spending about $1 billion every year to do so.

The chairman of SC Johnson and also current Chief Executive Officer, Fisk Johnson, noted that the oceans do require protection and that he commends the government of Indonesia for taking this step and pledging to supply $1 billion each year to decrease plastic pollution in the world's oceans. He expressed how it is crucial for governments, businesses, and NGOs to partner together to fight this issue.  

The Ironic Side of Blockchain

The project is aiming to take advantage of blockchain tech and digital currencies to try and control poverty rates and pollution levels in communities around the coast. However, blockchain was first used to BTC, which isn’t really on the environmental side.

It seems the process of mining BTC takes up a lot of energy. While research shows that BTC is currently turning into a major international crypto, it could create massive amounts of carbon dioxide that just might play a part in heating up the planet 2 degrees in twenty-five years and if this is the case, controlling it will not be possible. While not all cryptos can be mined, BTC’s share within the market now is huge.

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