Brave Stands Up to Google: GDPR Investigation Continues

Brendan Eich's internet browser called Brave, filled an official GDPR complaint targeting Google triggering an ongoing investigation into Google's data policies.

The UK and Ireland based technology lead, Google, has been an all-time rival for Eich's Brave browser. However in a recent complaint, Brave pointed towards a real-time bidding practice followed by Google, with which organizations can purchase customized advertisements. These advertisements, however, lead to the exposure of private user data pertaining to details such as ethnic backgrounds, orientation as well as political stances. Exposure of such information is against the provisions laid down by the European Union's regulation GDPR policy.

Johnny Ryan, Brave's CPO, told Reuters that a massive breaching of user personal information in the form of advertisements indicates that several adtech organizations failed to follow regulations set forth by other regulatory bodies prior to the enforcement of GDPR policies.

Predictions stress a high possibility of a drastic toppling of current online advertisement models once Brave’s claims have been approved. Reuters also reported that notes will exponentially rise to more than $270 billion within 2018. Besides, Google is prone to being slammed with massive penalties under the regulatory policies of GDPR which has the provision to levy 4% of the total organization’s global revenue as form of penalty.

However, bullishing the compliant Google has announced that all its policies suffice the regulations set by GDPR and they hold professional status regarding the security of user information. In every product, Google aims to establish security from a foundation level so as to comply with the GDPR regulations. The Silicon Valley tech giant further commented that they offer data transparency to users and effectively control services offered under personal advertisement.

Google Search Volumes Slashed Among French and German Users

Ongoing reports from CNET indicate that Brave's complaint has slashed Google search volumes among German and French users which currently opt for Qwant as their default preferred online browser, a pro-privacy browser.

Qwant envisions safeguarding user information and as such neither saves user browsing history nor can it track down users. However, this browser can't custom search for its users much like Google, which previously and meticulously saved every detail of browsing information in order to confine users to what is known as a filter bubble.

With this clean technological movement, Brave’s CPO, Ryan, also stated that adtech companies earn huge incentives by sharing user information with as many organizations as possible. But it's now time for a change.

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