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Brave Popularity Booms as Google Faces GDPR Scrutiny

Brave, a growing search engine established by Mozilla’s Brendan Eich and heavily funded by digital assets via an ICO, has seen a significant boost in popularity as other industry giants such as Google tackle privacy issues.


 

Latest Chrome Update Requires User Login Data

A subtle new addition to Google Chrome’s latest update includes a policy requiring Google users to first sign into their personal account before being able to access Google services such as their email. This action enables Chrome to access user’s browsing data and sync it to all logged in devices. This action was previously only available to those who wished to offer their consent within their provided data settings.  

Brave Reaches Four Million Users

As Google continues to breach its own data protection regulations, users turn to emerging browsers such as Brave, who are built around the notion of privacy protection and user empowerment. According to the company mission, Brave aims to reestablish search engines by prohibiting ads by default and allowing each user to personally allow access to particular ads native to their browsing location. The browser also aims to deter user tracking by such advertisements as well as offer publications and content providers a higher revenue than the share they are currently offered.

These payments are issued via Brave’s ICO to content creators and publishers in the form of an ERC-20 based token abbreviated BAT. This system is specifically designed to comply with publisher needs, this service is directly linked to Uphold, a crypto trading network which instantly converts BAT to local currencies pertaining to each contributor. With this setup, contributors bypass the headache of holding digital assets and undergoing the trading process themselves.

To make things easier, the company announced the recent establishment of a partnership with Civic, a blockchain-based startup, which enables registered contributors to receive BAT payments each month directly into a separate Ether wallet, as opposed to Brave’s default option initially provided. This important collaboration will promote the use of a secure KYC solution offered by Civic to privately authorize transfers directly into contributor’s external wallets.  

With continued success, the browser has attracted a rapid growth in user popularity since launching last year’s ICO amounting to $36 million. The browsers Android-based application has also seen extreme success, attracting over ten million user downloads with a total of four million users each month combining all devices. This July, the browser saw approximately three million users that month alone. Brave has also received notable mentions from industry reviewers such as Popular Science describing the search engine as a valid or preferred option to other browsers such as Safari or Google Chrome.

The Fight For Privacy Continues

Alongside Brave’s mission to provide a more secure platform for users in place of Chrome, the company has also pushed efforts to protect privacy laws and tackle those who breach them. According to CCN, Brave issued two GDPR complaints against industry leader, Google, stating that Europe’s regulatory data policies have been breached. In response, Brave’s complaints slashed Google user numbers among German and French users who now rely on Qwant, a pro-privacy online search tool.  





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